How and Why I Started Stella Swim

The Start -

Hey! I'm Summer and this is how my brand, Stella Swim, started!

In 2023, when I was just 17, I took a leap into the world of entrepreneurship with a dream to combine my love for timeless fashion with my passion for bright, vibrant bikinis. Ever since I was young, I was always drawn to bold colors, unique designs, and the idea that swimwear could be more than just something you wear—it could be a statement. I wanted to create pieces that not only made women feel confident but also celebrated individuality and fun.

Starting my own business had always been a goal of mine, and I knew that swimwear was the perfect fit. So, with a lot of dedication and a little bit of courage, Stella Swim was born. Our first bikini launch, the Serena Set, was a huge moment for us. It quickly became a customer favorite, selling out faster than we could have imagined. We were overwhelmed with gratitude for the incredible response and support we received from our customers. It was the first sign that we were on the right track.

Embracing Challenges and Growth -

Starting a business at such a young age hasn’t been without its challenges, but every step of the way has been a learning experience. From navigating the complexities of sourcing high-quality materials to mastering the art of design and customer service, I've faced a steep learning curve. There were moments of doubt and uncertainty, but my passion for creating something meaningful and my commitment to Stella Swim always kept me moving forward. Every challenge has been an opportunity to grow, and I am so grateful for the lessons learned along the way. It’s been a humbling and rewarding experience, and I couldn’t have come this far without the support of my friends and loyal customers.

Stella Swim is more than just a brand; it’s a reflection of my vision, passion, and a love for celebrating all the vibrant, joyful moments in life. Every design is made with intention, and every piece is created to make you feel beautiful and empowered. I'm so excited to continue this journey and share even more of my creations with you.
Thank you for being a part of this story.